Second impressions on Facebook UI changes (Facebook un-screws advertisers)

Facebook Activity Feed Advertising Changes


1) Facebook just screwed advertisers over by making the ‘friendfeed’ hover over the ads when you scroll (Expect ad CTR to fall – why Facebook didn’t make the ads hover with the friendfeed as well I have no idea)

2) Edgerank optimisation of page posts seems less important now – with all news posts being shown most recent first (unless you can make that coveted top most relevant post position)

3) Looks like the experience will be best enjoyed by those with a Dunbar ‘normal’ 150 friends or so – those with large networks will be swamped with updates.

The changes are definitely aimed at Google+, which is more information sharing centric (in order to power Google’s social algorithms behind the main search engine results) – and is key to Facebook making the move to ‘social search’ and taking the battle to Google proper.

Overall I don’t mind the changes (but will have to adapt to them still), what are your thoughts?

[UPDATE] Second Impression: Looks like Facebook listened to advertisers – now the entire right hand column/activity feed/ads hover as you scroll down the page – keeping the ads visible, i’d be interested to see whether this actually improves CTR with the ads now visible the entire time people are looking at their news feed. (if anyone has any numbers – I’d love to see them)

3 thoughts on “Second impressions on Facebook UI changes (Facebook un-screws advertisers)”

  1. Having just woken up to these changes, I don’t see their point. Facebook has had a penchant for messing up layouts and making new features for seemingly no reason. I think this is just another one of those times. I fall into that Dunbar ‘normal’ friends layout so hopefully it won’t inconvenience me too much, but that being said, friends aren’t the only ones who post updates so those with a lot of ‘likes’ will surely be inundated as well? Let’s hope this, the lists and that awful chat sidebar go the way of bebo.

  2. I totally agree that the new FB changes are aimed at competing with G+. I don’t find the chagnes FB make generally too bad though it’s questionable as to whether they add any value to user experience or improve navigation and funtionality.

    However what I find most annoying about the changes is that they’re done without warning and without being rolled out and implemented in stages. I don’t actually mind the current changes, but I will expect to be swamped since I have more than the Dunbar ‘normal’ 150 friends.

  3. Wouldn’t be surprised if an algorithm limits the number of posts ppl with hundreds of friends receive in their feed. They already filter out multiple posts from most regular posters, I’ve read.

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