This is a complaint that I often come across when discussing Twitter with non-users, they cite media hype and their own experience with Twitter claiming that the majority of tweets on the service are of no interest, or simply “people telling the world about their breakfast” or some variant on the inane comments theory.
They are right.
But they are also missing the point.
For any individual 99% of the internet will always be useless noise. For instance, when was the last time you went to YouTube and watched all the top videos and were interested in them all? I’m guessing never. Does this mean that YouTube is useless because so little of the content is of interest to any particular individual? No.
In reality you filter the videos you watch on YouTube by search, by channel, or by receiving the video as a recommendation by a friend. Twitter is much the same, You cut through the noise by following those users who match search criteria, by following twitter lists or by following those other users/friends recommend.
The critics have made the mistake of confusing the Macro-Twitter environment (ie: All the tweets from every user) with the Micro-Twitter environment that an individual user experiences (Only tweets by persons of interest/value) when they are discriminatory in how they use Twitter.
It’s up to the users of Twitter to explain this important error in perception to non users, or risk the continued alienation of a large segment of the online community.
So how will you do this?